Without apology or explanation, there is a growing number of professionals, once on the margins of creative expression in the outdoor industry, who are changing the face of adventure. In spaces once predominated by white athletes and media producers, we are now seeing the emergence of talented artists and creatives that identify as Black, Indigenous, or People of color. Now as their stories are beginning to take center stage, the industry can better address the cultural interests of a much more diverse audience. Today these creatives of color are leading the way toward expanding the representation of many different identities in adventure sports through storytelling and popular media.
Read more on the Joy Trip Project joytripproject.com/2023/05/creatives-of…